Rent-free shared houses in Japan
About rent-free shared houses in Japan⑪ ～Recruiting Marketers (Volunteers)! ～
March 31, 2024
X : (2) 8軒の家賃無料シェアハウスやってます（@B9fXg0y8cyhGrHk）さん / X (twitter.com)
HP： 無料シェアハウスグループ (google.com
Official Line (Vacancy Status)： lin.ee/qiidc4t
This article can be read in about 3 minutes.
The rent-free share house has an official Line account at lin.ee/qiidc4t, where you can check the availability of vacant rooms.
Regularly checking the availability, it can be inferred that until recently, even when there were vacancies, they would quickly get filled. This indicates that there is quite a demand for rent-free share houses, suggesting that there is a considerable market for them.
In that case, it's good to conduct a market analysis. Understanding why and how residents started living in rent-free share houses, including their previous occupations, ages, length of residence, income status, family composition, etc., can reveal more specific needs regarding rent-free share houses.
It would be even better if you could inquire about the current location and living conditions of the rent-free share houses.
With a market analysis, you can see which areas would be best to expand rent-free share houses into.
Considering that Japan currently has many vacant houses, acquiring these properties based on the results of market analysis and developing rent-free share houses could be efficient.
It's unlikely that the demand for rent-free share houses will decrease anytime soon; rather, it will likely continue to increase gradually.
The biggest challenge amidst this increasing demand will likely be the organizational structure on the part of the operators.
Rent-free share houses are not originally designed for profit. There aren't many people who are willing to work even at a loss or for free.
If the business is to expand in the future, securing personnel will be a significant challenge for the operators.
Simultaneously, to alleviate the burden on the operators, it will be crucial to focus on deploying rent-free share houses in high-demand areas and avoid expanding into unnecessary locations.
Therefore, marketing (market analysis) for this purpose seems intriguing.
Perhaps it would be good to recruit marketers who are willing to contribute without compensation.
The advertising and promotion of rent-free share houses are currently mainly through the main character's X's posts, but thanks to X's diligent activities, the number of followers is soon to reach 10,000.
Considering it was around 5,000 at the beginning of the year, this represents a doubling in about three months.
Even though the content about the advantages of rent-free share houses may seem modest, the doubling of followers in about three months is solely attributable to the protagonist's diligent efforts.
However, there might be moments in the future where recognition suddenly spikes due to some catalyst, leading to a rapid increase in followers.
It seems that the protagonist is considering "publishing a book," and has also been interviewed several times, so there may be exposure on mainstream media.
Such occurrences could be the catalyst for going viral.
If there is viral content in the future, it is expected that both the desire to "move in" and "offer vacant houses" will increase dramatically.
Furthermore, there might be an increase in people wanting to assist with the rent-free share house business.
While this is a positive development, from the perspective of the operators, it might cause temporary panic.
If the business is to expand in the future, organizational development will be essential, and having marketers who are willing to contribute without compensation could be a crucial first step.
If you're willing to help, please contact X's account (2) 8軒の家賃無料シェアハウスやってます（@B9fXg0y8cyhGrHk）さん / X (twitter.com)
Thank you for reading until the end.
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